SHAPING THE FUTURE, TODAY.
/// BRIEF
The main goal of our team was to create a car that would maintain the untouchable soul of the Donkervoort vehicles with a vision towards the electric future.
Preserving the traditional lines of the classic model was one of the biggest challenges, incorporating them in a fluid and appealing way, in line with the actual trends.
A balance between tradition and future.
/// INDIVIDUAL CONTRIBUTIONS
• User research
• Design language
• Product research
• Development and preliminary sketches
/// TEAM CONTRIBUTIONS
• Interior sketches
• Final design sketches
• 3D model rendering and scenery
• Final customer presentation
• Press release
/// THE TEAM
/// THE PROCESS
In an exercise to imagine the near future of an iconic Dutch supercar and help develop new designers, One One Lab, a design studio in Lodz, Poland, contacted Dutch supercar manufacturer Donkervoort.
One One Lab and Donkervoort offered automotive design students from MAD Academy in Mexico City not only the
opportunity to witness the professional design process, but to contribute in the redesign of their iconic vehicle.
/// THE PROCESS
/// SKETCHES + 3D MODEL
/// INTERIORS
/// PRESS RELEASE
